Seeds for Bees

Did you know that 80% of the world’s almonds come from California? To help support California’s orchards and bee colonies, Jordans Cereals teamed up with Project Apis m.’s Seeds for Bees—a program devoted to healthy honey bee management and smart farming practices. To do our share, Jordans helps fund the planting of blooming cover crops (specifically the Pam Mustard seed mix) on an area of land equivalent to that required to grow the volume of almonds we purchase each year. So, while you’re enjoying them, we’re helping to grow more. Since 2019, we have funded 1,200 acres! That’s a lot of almonds for Jordans’ delicious cereal.


Protecting the Amazon, one Brazil nut at a time

We love Brazil nuts. They go brilliantly with the crunchy golden clusters we bake, but there’s more to Brazil nuts than meets the eye. Take the fact that most of them actually come from Bolivia for a start. And that they’re wild-harvested from deep in the Amazon rainforest.

By working with CIPCA (Bolivian Centre for Research and Promotion of Small farmers’) we help support 15 communities in the Bolivian Amazon to help make sure they and the rainforest (where brazil nuts come from) are kept as healthy as possible. Creating tree nurseries, facilitating trail clean ups, health education alongside training around how to keep brazil nut trees and their forests healthy are just some of the things that we help them do. In fact, as part of this in 2019 over 37,000 seedlings were nurtured to help replenish Brazil Nut trees in the Amazon.

This all makes Brazil nuts a bit of a super-star, because by supporting Amazonian communities, we help support the case for keeping the rainforest as it is, and help to keep the Amazon bursting with brazil nuts and bursting with nature.

Vincent Vos, a local collaborator of the project, sums it up: “Currently large parts of the amazon are under severe threat of conversion to cattle ranches and agribusiness crops. As such, habitat destruction is the main cause of biodiversity loss in the region. CIPCA helps to generate economic alternatives based on the sustainable harvest of forest products including the brazil nuts, cacao and acai-berries, while also promoting the restoration of amazon forests through the implementation of agroforestry systems, that not only generate food security and income for the local families, but also help bring back biodiversity and ecosystem functioning of the Amazon."